YA has had its fair share of phases and trends in recent years, from ones we can’t wait to see more of (books focused on friendship, books exploring different kinds of relationships) to ones we’d like to see less of (paranormal romance, dystopia, cover models in giant dresses…). One trend I’ve seen crop up frequently of late (due to an increase in new releases under the label, including Songs About a Girl by Chris Russell, my review of which inspired this post, Eleanor Wood’s My Secret Rockstar Boyfriend, and Sophia Bennett’s brilliant Love Song, and to readers like Sally at The Dark Dictator who champion the genre) is boyband lit.
It’s a phenomenon which has both its delights and its drawbacks. For the uninitiated, boyband lit seeks to capitalise on the popularity of boybands by merging the ever-so-slightly-out-of-reach daydreams of fandom with the audiences of YA and the skill of the professional pen. It often sees a heroine – almost always ordinary, often not an ardent fan (it’s cooler for when she has to form coherent non-starstruck sentences later on) – run into the most famous band on the planet in a way which distinguishes her from the screaming masses – by tripping over nearby, by seeing them as people etc etc. – before discovering that one of them is the love of her life (alas it seems it’s too soon for polyamory to have kicked in as a solution to everyone’s problems). For added drama there may be a love triangle, or the bandmates will reveal their deepest secrets. This formula is commonplace in heteronormative fanfiction, but good boyband lit must seek to do more – to tell not only a polished story, but a surprising one, too.
In fiction, story must come first. Teenagers aren’t the only members of fandom – fans come all walks of life and age groups – but they are often the target audience when it comes to marketing. It’s what every boyband for the last sixty years has depended on, whether we’re talking old-school music mania or the terrible haircuts of NSYNC. Music careers sink or sail on this stuff. This genre may be an attempt to tap into a lucrative financial opportunity, but at least in books, authors can draw from an already-established pool of themes and storylines, from friendship drama, social issues and family ties to school pressures and relationships. Twists, turns, and the skill of professional writers can create plot-focused, thought-provoking YA with the occasional pop quartet thrown in. It’s not written to start fandoms for or launch the careers of semi-believable fictional bands. If anything, it’s as much about giving readers a taste of music fandom as it is about bringing music fans to YA.
On the surface it might be easy to dismiss this trend as light-headed, inconsequential stuff. Except that while boyband lit may be new, boyband culture isn’t, and fandom being powered by teenage girls isn’t new, either. Many of the most passionate, talented, knowledgeable people in every fandom are women, and teenage girls are among the most powerful fans of all. Who do you think made most of music history’s best-known names so famous? Who bought their records and listened to songs over and over until they knew every lyric? Who makes their tangible pay-the-rent-and-make-another-album success possible? Because it’s not the limited circle of people who write for Rolling Stone.
Of course, shop-floor real-reader response to these books may be very different from that of forever-chasing-the-next-big-thing publishing and its trusty sidekick book blogging. (And there has been boyband lit which does an injustice to the very real readers who should be able to find solace, not mockery, in YA). But so as long as boy band lit respects readers, teens and young women, I’m fine with it.
I can’t wait to see more YA featuring music, musicians, bands and the perils of balancing passion and fame. There’s such potential for exploring the way music is not only the soundtrack to but a real influence teenage life, as in Non Pratt’s fantastic Remix. And I’d absolutely love to see more YA where the heroine is a musician, or there’s a girlband (think Sarra Manning’s fictional creation Duckie) at the heart of the book.
For now, this trend is on the up and up. Because, after all, it tells readers that it’s okay to enjoy things like pop music and wish fulfillment. It may even examine or improve damaging tropes which permeate fanfic, Most of all, it says that it’s okay to be a fan, to take an interest, to be enthusiastic.
What about you? What do you think of #boybandlit? Love it or loathe it? What would you like to see these books do next?